As more businesses move to digital channels due to the pandemic’s global economic impact, many have been forced to do so rapidly in order to facilitate consumers online. As a result, fraudsters have been taking advantage of this rapid digital transformation by targeting consumers. In fact, TransUnion found that consumers targeted by digital COVID-19 schemes increased 10% from the early days of the pandemic (April 13) to more recently (July 27).
With fraudsters continuing to target digital consumer identities, businesses should be prioritizing technology advancements without adding customer friction. At GBG we specialise in fraud, location and identity data intelligence, our partnership with TransUnion with iovation® gives our customers access to TransUnion’s extensive fraud information, offering a digital layered approach that complements traditional sources of verification.
Join GBG’s Gus Tomlinson, General Manager of Identity Fraud and Gavin Barker, Head of Partnerships at TransUnion, as they discuss improving the customer experience and building consumer trust in light of today’s business challenges and regulations.
Current trends businesses are facing
How technology can enable safe commerce without friction
How device intelligence can play a key role in trusting in your customers’ identities